When we approach a shop to buy a product we notice how people behave to us. Their hospitality is the matter we decide whether we have to stay there or shift to somewhere else. For selling process a salesman should possess some qualities; physically how one looks that is how is presented to consumer. A guy with dressed indecently and behaving poorly definitely drops the sales. How mentally handles the sales? How much confident? Use of presence of mind, enthusiasm. In addition to that there are some another qualities should a salesman possess.
How much the salesman has knowledge about the
product? A mobile shop salesman should clearly know the product he
handles. How to use the applicable prices features, merits and demerits etc.
The knowledge of product comes from regular observing the updating market and
attending the training programs from the manufacturers of the products. Which firm’s product he sells?
This question answers the knowledge of the firm. The salesman should thoroughly
study the details of the firm such as the market share, old product list, the
other products available etc. Otherwise the customers will shift from the shop.
They will be very much interested to know the name and details of the company.
Because the future sales and services are very important for the consumers.
When the salesman explains about the product, he has to always differentiate
the product with competitors. In order to do this, he should have a thorough
knowledge about the competitors. When a salesman sells Samsung galaxy, he
should know Nokia, Motorola, LG, spices etc. when he know it he can
highlight the qualities of galaxy mobile phones.
How the customs behaves to the salesman?
A salesman must have a perfect understanding about the customers who he deals.
The psychological behavior of the consumer should be analyzed and according to
that the sales is done. He should understand the behavior from a
minute expression from the prospect. How we can sell the product ?
This talks about the technique of selling. Each consumer is different he has to
attention to a product, making an interest, this leads to a drive to buy the product
and closing the sales. This technique should be practiced from his experience.
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