Kinds of media in advertisement

I bought a Lux soap, which comes from Hindustan Unilever Ltd, after seeing lots of advertisement in different places and way. Have you ever differentiate how the advertisements reached to us. This is explained as types of media in advertisement. They are indoor advertisement and Outdoor advertisement.

 Indoor advertisement is the advertisement program which is done through newspaper, radio, TV is known as the indoor advertisement. The advertisement which is directly viewed by the viewer very near especially when one is in home or working within an office. The media through advertisement reached to the indoor are:

Newspaper

Advertisement and news reaches through the newspaper everyday to the consumers. It is consulted as very effective one. A well circulated newspaper having good readership leads getting of high number of people to watch the advertisement. Different types of advertisements are placed in a newspaper so that more viewers are attracted to watch it. Merits of newspaper advertisement are; Newspapers cover a wide area and makes huge demand. Making the demand for a product after watching the advertisement depends on how much the readership the newspaper possesses. Cost of advertisement is less comparing with its coverage to audience. When we compare with other media the reach and effect is high. So that the advertisement cost is less. It leads to making publicity. A newspaper is always meant for public. Public will come to know what is happening around. The advertisement also becomes a part of this public news. Demerits of this advertisement are; Today’s newspaper is tomorrow waste. The news today always forgot when there is news come in the next day. So the period of advertisement is very short. People through newspaper after reading it. More demonstration and explanations are not possible. Newspaper which is written format and also in inflexible in nature. It cannot convince the viewers about the product and services.

Magazine

Magazines are another form of advertisement. This can be weekly, fortnightly, monthly, quarterly etc. The specialty of magazines is, it handles the articles of specialized topics such as magazines for women, men, health, sports, arts etc. So the advertisers can decide the target group of consumers easily. Merits of magazine advertisement are discussed as longer life than newspapers. Normally people keeps magazine for more than newspapers. Because whatever the articles written in it are having rich in content and detailed explanation. Quality of papers and color designs are possible. This also improves the quality of advertisement too.  Demerits of magazine ads are; less circulation compared to newspaper. People interested with special topics of the magazines are read and watched the advertisements. Also not suitable for regional advertising. Magazines are always targeted to a massive audience with special interests. This normally is not regionally segmented.

Radio

Radio is the quickest media of broadcasting advertisements than the newspapers and magazines. Sound reaches to the audience than the newspaper’s impact. Radio has an impact since its invention and even now. Different FM stations are launching with different programs in different region. This brings the possibility of delivering more advertisement opportunities.

Merits of radio ads are; larger coverage with well obsessed audience. People are really eager to listen for certain programs. This makes a good audience to listen the advertisements also. Flexibility of advertisement is the important advantage of radio. The advertisement content can be changed and delivered in a flexible way at any time. Audible advertisement is more effective than written words. Also the advertisement can convince the audience than a written media. Demerits are; this is a costly media compared to another. Because the programs run in the radio are very costlier in nature. This results in advertisements too. Possibility of shifting the radio stations while commercial advertisement runs. Audience has another choice of programs in the time breaks. More the possibility of shifting the channel. So most of advertisements are waste.