Advantages of personal selling

Nowadays lots of business firms avoid intermediates and personal selling efforts. Because they launch websites and sell it through online trading. This method gets lot of advantages. But I would say the cost involved for placing the sales efforts will create to a good amount of sales and lead to a sustainable profit. Advantages of sales personal selling can be explained in two aspects. They are advantages to manufacture and to consumers

Advantages to manufacturing

Increased sales and profit is the first advantage. Manufacturer always looks for the increase in sales and profit. So they push more sales efforts to the sales people. The regional sales manager may fix the quotas of sales for each individual. He has to make it within a stipulated time. Also personal selling ensures quick sales of products from the production house. Manufacturer and their team cannot make sales in a large volume. This process has to be reached out to different people. When there is a quick sale occurs the stock kept in the go down will move fast. The stock in the go down is the dead investment and doesn't generate any income and it is a burden.

Getting information about market is another advantage of personal selling. Salesman knows the pulse of the market. He touches the nervous of the market and tells that the market is weak or strong. He can deliver the accurate information to the manufacturer whether there is a need of modification and producing more goods with price change. Facing competition is another advantage from personal selling. Well maintain sales force with good remuneration and incentives will help to overcome the threat of competition. Sales people will always prefer our products to the customers when there e is a demand.

Advantages to consumers

Personal selling efforts make a connective link to consumers. Salesman becomes the spokesman of the company to the consumer. He declines and solves the problem relating to product. Consumers can not directly go to the company. But the sales people can meet the requirements. The salesman trains the consumers while using product. For a galaxy mobile technology is new, this should be trained by the people. This makes the consumers to choose quality product. Sales people are well aware about the product. They know the merits and demerits. With the explaining based on merits and demerits the customs can buy best one.