Saturday, September 22, 2012

Importance of communication in business




Can we imagine a world without communication? That may be a world with darkness and there is no living being. Nobody can live without communicating things. As a social human being, it is important fulfill one’s needs and wants. How it is achieved by a good communication. Communication is the process of transferring the ideas or thoughts from one end to another. This is very important for a business concern as it has to perform lot of activities. The importances of communication in business are:

    Smoothness of relationship in the organization can be ensured. A business organization is there to achieve a particular goal. Each of the employees should be directed to that goal. How it is done through a good relationship among the employee and employer. There will be formal and informal groups in which people interact. A good communication enables them to be emotionally satisfied with the firm. There should be order and instruction should be passed and feedback to be received. Also it enables to integrate management activities. An organization has lot of management activities such as planning, directing, controlling, organizing, etc. And also there are function department such as marketing, finance, personal etc. There is a very important task to coordinate each departments and activities within the department.

   A business concern has to consider the outside parties of business. They are the people externally link and support to organization. Creditors, supplies, dealers, agents are the important external parties to the business. They have to be communicated timely to pass information and receive income. Even scholar from an institution should be treated gently by the organization as he finds the all the practices of an organization. Communication with Government authorities is very crucial point in which the firm has to give its full details to the local government before its formation. Then only the government issues the certificate for establishing the firm. Each year the firm has to submit its balance sheet and financial details to government. The business concern has to deal with legal requirement of environmental, labor problems also.


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