Elements of an advertisement copy

An advertisement copy is the ideas and message content which are reached to the viewers. The ad copy refers to all reading matter of an advertisement including the headline, subheads, texts or body. An advertiser or a copy writer should sacrifice a lot of time in making a copy. The elements or components of ad copy are:

Head line: The headline is the word in the attractive position in the advertisement .That is the words that will read first and situated to get more attraction. Usually the letters of the headline are larger than other parts. The different types of headline are label, Informative headline, provocative headline. Label is the headline which identifies the name of the product. Informative headline gives the in formations about a product. Usually it explains the attributes of the product. Provocative headline is the headline used in making a curiosity among the viewers. It insists the viewers to read.

Subheads and Body copy: This is the sub head captions that simply expand the headline thoughts. This headline takes the readers to read further. Subhead lines are known as the transitional bridge between the headline and copy text. Body copy is telling about the whole story of the product or service that a marketer wants to communicate. Body copy covers the features, benefits and utility of the product.

Slogans and Illustrations: Many slogans begin as successful headlines. Repeated usage becomes a popular one in among viewers. Slogan has two purposes; one is to provide continuity another is to memorize and repeat the statement among consumers. Illustrations part consists of photos, drawings, charts etc. the main objective behind this is to gain quick attention and comprehension of the product idea.

Identification and Closing idea: This is the content in which the seal, signature or logo of the firm is provided. This is to identify the sponsor or advertiser. Closing idea component emphasizes on an action. The action is the insisting the buyers to buy the product. The closing idea summarizes the messages, changes in the product, attitudes, all the information etc.