Components of marketing information system

                             Internal information system

Internal information system is the information available inside the organization. Ever organization keeps a record of inventory, sales, cost, cash details, personal details, etc. These are collected from inside the organization. The organization itself becomes the internal information system. As the marketing is the crucial element of any business all another functions are interrelated to marketing. All the information occurring in another department has to be coordinated. The top level management has certain principles or practices that have to follow in its marketing. The strategies and policies are discussed together by marketing wing and top level management to finalize. The personal details for the marketing efforts are to be clearly specified also. The quota

Of sales, different activities such as pricing, promotion, enhancing the product features, distribution etc. For these the information should clearly communicated through a n internal information system.

                Marketing intelligence system

This is the system which collects the information from the outside world of the organization. Every organization survives with the updated information from the outside world. The data relating to demand, supply market fluctuations, inflation, deflation etc. have to be studied. Understanding the demand is made through a good demand forecasting program. It is very important to make the demand forecasting as it involves decision how much to produce products in advance and to plan the future actions. Understanding the economic fluctuations is a matter when the cost of production and price is determined.

            Marketing research

Marketing research is the system which gives information to solve particular problem. This makes a clear collection and information to take decision. A research program should be conducted before and after every program comments. Because any activities starting from the generation of an idea of product to customer satisfaction level the research continues. The various marketing research are research about price, product, distribution, advertisement etc.